Cases in marketing management / (Record no. 3044)

000 -LEADER
fixed length control field 03379cam a2200301 a 4500
001 - CONTROL NUMBER
control field 16578297
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142221.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101214s2012 caua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010051833
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412996037 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412996031 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn670478755
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWX
-- CDX
-- UPM
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number C33 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
245 00 - TITLE STATEMENT
Title Cases in marketing management /
Statement of responsibility, etc edited by Kenneth E. Clow, Donald Baack.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 523, [21] p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 2601
Authority record control number (local)27837
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 2602
Authority record control number (local)32363
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 2603
Authority record control number (local)32364
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Permanent Location Barcode Date acquired Koha item type Damaged status Lost status Date last seen Current Location Source of classification or shelving scheme Price effective from Source of acquisition Shelving location Full call number
 Lee Yan Fong Library000011582012-06-21Book  2012-08-01Lee Yan Fong Library 2012-08-01YBP Library Services Library CollectionHF5415.13 C33 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG