Public communication campaigns / (Record no. 3163)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04168cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17059557 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140721142223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111128s2013 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011048277 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412987707 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412987709 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn765486173 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BDX |
| -- | BWX |
| -- | IOJ |
| -- | CDX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1226 |
| Item number | P83 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Public communication campaigns / |
| Statement of responsibility, etc | editors, Ronald E. Rice, Charles K. Atkin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 376 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | Overview and history. |
| -- | Theory and principles of public communication campaigns / |
| Statement of responsibility | Charles K. Atkin, Ronald E. Rice -- |
| Title | Public communication campaigns : the American experience / |
| Statement of responsibility | William Paisley, Charles K. Atkin -- |
| Title | Why can't we sell human rights like we sell soap? / |
| Statement of responsibility | Robert C. Hornik -- |
| Title | Design and evaluation. |
| -- | Guidelines for formative evaluation research in campaign design / |
| Statement of responsibility | Charles K. Atkin. Vicki Freimuth -- |
| Title | Systems based evaluation planning model for health communication campaigns in developing countries / |
| Statement of responsibility | Ronald E. Rice, Dennis Foote -- |
| Title | Evaluating communication campaigns / |
| Statement of responsibility | Thomas V. Valente, Patchareeya P. Kwan -- |
| Title | Communication campaign effectiveness and effects : some critical distinctions / |
| Statement of responsibility | Charles T. Salmon, Lisa Murray-Johnson -- |
| Title | How effective are mediated health campaigns? A synthesis of meta analyses / |
| Statement of responsibility | Leslie B. Snyder, Jessica M. LaCroix -- |
| Title | Theory foundations. |
| -- | McGuire's classic input output framework for constructing persuasive messages / |
| Statement of responsibility | William J. McGuire -- |
| Title | Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / |
| Statement of responsibility | Brenda Dervin, Lois Foreman-Wernet -- |
| Title | Inducing fear as a public communication strategy / |
| Statement of responsibility | Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson -- |
| Title | Truth in advertising : social norms marketing campaigns to reduce college student drinking / |
| Statement of responsibility | William Dejong, Sandi W. Smith -- |
| Title | Applying theory and evaluation. |
| -- | Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / |
| Statement of responsibility | David B. Buller ... [et.al] -- |
| Title | Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / |
| Statement of responsibility | Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman -- |
| Title | Public communication campaigns to promote organ donation : theory, design, and implementation / |
| Statement of responsibility | Susan E. Morgan -- |
| Title | Transdisciplinary approaches for twenty first century ocean sustainability communication / |
| Statement of responsibility | Ronald E. Rice, Julie A. Robinson -- |
| Title | Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / |
| Statement of responsibility | Rajiv M. Rimal, Rupali Limaye -- |
| Title | Corporate social responsibility campaigns : what do they tell us about organization public relationships? / |
| Statement of responsibility | Maureen Taylor -- |
| Title | Designing digital games, social media, and mobile technologies to motivate and support health behavior change / |
| Statement of responsibility | Debra A. Lieberman -- |
| Title | Community partnership strategies in health campaigns / |
| Statement of responsibility | Neil Bracht, Ronald E. Rice -- |
| Title | Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / |
| Statement of responsibility | D. Lawrence Kincaid ... [et.al] -- |
| Title | Rising tide of entertainment education in communication campaigns / |
| Statement of responsibility | Arvind Singhal, Hua Wang, Everett M. Rogers -- |
| Title | Putting policy into health communication : the role of media advocacy / |
| Statement of responsibility | Lori Dorfman, Lawrence Wallack. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicity. |
| 9 (RLIN) | 1880 |
| Authority record control number | (local)40573 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Public service. |
| 9 (RLIN) | 3841 |
| Authority record control number | (local)60460 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 2516 |
| Authority record control number | (local)31827 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advocacy advertising. |
| 9 (RLIN) | 3842 |
| Authority record control number | (local)60461 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rice, Ronald E. |
| 9 (RLIN) | 3843 |
| Authority record control number | (local)60462 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Atkin, Charles K. |
| 9 (RLIN) | 3844 |
| Authority record control number | (local)60463 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Barcode | Not for loan | Shelving location | Koha item type | Price effective from | Permanent Location | Source of classification or shelving scheme | Source of acquisition | Full call number | Lost status | Damaged status | Date last seen | Date acquired | Current Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00001293 | Library Collection | Book | 2012-08-13 | Lee Yan Fong Library | YBP Library Services | HM1226 P83 2013 | 2012-08-13 | 2012-08-02 | Lee Yan Fong Library |
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG