Business writing in the digital age / (Record no. 3302)

000 -LEADER
fixed length control field 03004cam a22003254a 4500
001 - CONTROL NUMBER
control field 16898203
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110801s2012 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011031260
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412992503 (pbk. : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412992508 (pbk. : acidfree paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn711052197
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWX
-- IUL
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5718.3
Item number C365 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 651.7/4
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Canavor, Natalie,
Dates associated with a name 1942-
9 (RLIN) 10792
Authority record control number (local)40325
245 10 - TITLE STATEMENT
Title Business writing in the digital age /
Statement of responsibility, etc Natalie Canavor.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 303 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: resumes and elevator speeches.
520 ## - SUMMARY, ETC.
Summary, etc "Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business writing.
9 (RLIN) 1517
Authority record control number (local)28097 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication.
9 (RLIN) 1438
Authority record control number (local)28096
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Date acquired Koha item type Lost status Source of acquisition Full call number Barcode Current Location Not for loan Damaged status Permanent Location Price effective from Shelving location Date last seen Source of classification or shelving scheme
2012-09-06Book YBP Library ServicesHF5718.3 C365 201200001348Lee Yan Fong Library  Lee Yan Fong Library2012-09-18Library Collection2012-09-18 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG