Integrated brand marketing and measuring returns (Record no. 33388)

000 -LEADER
fixed length control field 02158nam a2200385 a 4500
001 - CONTROL NUMBER
control field EBC652284
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100611s2010 enka sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2010023839
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780230577343 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780230297340 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC652284
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL652284
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10445739
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL299889
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)696331292
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .I56 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
245 00 - TITLE STATEMENT
Title Integrated brand marketing and measuring returns
Medium [electronic resource] /
Statement of responsibility, etc edited by Philip J. Kitchen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Basingstoke, Hampshire ;
-- New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 181 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: Integrated Brand Marketing and Measuring Returns - an Introduction; P.J.Kitchen -- Brand Valuation and IMC; J.Seddon -- Marketing Communication Measurement in a Transformational Marketplace; D.E.Schultz -- Marketing Mix Modelling and Return on Investment; P.Cain -- The Secret of Successful Integrated Communication: Integrated Teams and ROI; K.Walsh -- Measuring Media Audiences and Using Media Research; M.Balnaves.
520 ## - SUMMARY, ETC.
Summary, etc "A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria"--
Assigning source Provided by publisher.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kitchen, Philip J.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=652284
Public note Click to View

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