The Complete Guide to Google Advertising : (Record no. 36242)

000 -LEADER
fixed length control field 05268nam a22004333i 4500
001 - CONTROL NUMBER
control field EBC2080055
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123131.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2007 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781601381576
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781601380456
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC2080055
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL2080055
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL248895
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)873841178
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number ZA4234
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Bruce.
245 14 - TITLE STATEMENT
Title The Complete Guide to Google Advertising :
Remainder of title Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Ocala :
Name of publisher, distributor, etc Atlantic Publishing Group,
Date of publication, distribution, etc 2007.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (290 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intro -- google.pdf -- Table Of Contents -- Foreword -- Ch.1 Introduction -- Ch.2 History Of Google & -- Online Advertising -- Ch.3 Developing An Online Marketing Plan -- Ch.4 How To Generate Web Site Traffic With & -- Without Google -- Ch.5 Introduction To Pay-Per-Click Advertising -- Ch.6 Using Google AdWords -- Ch.7 How To Choose Effective Keywords & -- Key Phrases -- Ch.8 Increase Profits With Google Adsense -- Ch.9 How To Identify & -- Combat Pay-Per-Click Fraud -- Ch.10 Optimize Your Web Site For Search Engines -- Ch.11 Google Base & -- Froogle -- Ch.12 Summary -- Ch.13 Google Pay-Per-Click Marketing & -- SEO Case Studies -- Ch.14 Hints, Tips, & -- Advice From The Experts Who Do It Everyday -- Ch.15 Recommended Google & -- SEO Library -- Author Dedication & -- Biography -- Glossary -- Index.
520 ## - SUMMARY, ETC.
Summary, etc Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality
520 8# - SUMMARY, ETC.
Summary, etc manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Google -- Handbooks, manuals, etc.;Internet advertising -- Handbooks, manuals, etc.;Internet marketing -- Handbooks, manuals, etc.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Brown, Bruce
Title The Complete Guide to Google Advertising : Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan
Place, publisher, and date of publication Ocala : Atlantic Publishing Group,c2007
International Standard Book Number 9781601380456
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=2080055
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