Dictionary of Marketing. (Record no. 36262)

000 -LEADER
fixed length control field 02221nam a22004333i 4500
001 - CONTROL NUMBER
control field EBC4948084
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123132.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2004 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408102138
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780747566212
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4948084
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4948084
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL22589
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1024265785
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ivanovic, A.
245 10 - TITLE STATEMENT
Title Dictionary of Marketing.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Bloomsbury Publishing UK,
Date of publication, distribution, etc 2004.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2004.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (304 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc Marketing speak' can baffle even the most experienced insiders. This dictionary provides a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar, and an encyclopedic commentary. This is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business. Supplements provide a SWOT analysis, sample rate card and print-specification form, while quotations from magazines and newspapers give real-world examples of terms used in context.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Collin, P.H.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Collin, Peter.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Ivanovic, A.
Title Dictionary of Marketing
Place, publisher, and date of publication London : Bloomsbury Publishing UK,c2004
International Standard Book Number 9780747566212
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4948084
Public note Click to View

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