Fundamentals Of Marketing & Finance. (Record no. 36300)

000 -LEADER
fixed length control field 02829nam a22004093i 4500
001 - CONTROL NUMBER
control field EBC4953230
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123133.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282812109
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4953230
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4953230
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL281210
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027143807
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Acharya, Prof. Dr. W.K.
245 10 - TITLE STATEMENT
Title Fundamentals Of Marketing & Finance.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chandi Chowk :
Name of publisher, distributor, etc Global Media,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (327 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Introduction To Marketing -- Organisation Of Marketing Divisions -- Marketing Mix -- Market Segmentation -- Product Management -- Price Management -- Distribution Management -- Promotion Management -- Mr & Mis -- Marketing Strategy -- Recent Trends In Marketing -- Social Applications Of Marketing -- Introduction To Financial Management -- Financial Statements Analysis & Interpretation -- Financial Soundness Of Corporations -- Corporate Governance -- Business Ethics & Social Responsibilities -- Capital Markets - I -- Capital Markets - Ii -- Capital Structure & Capitalisation -- Fixed & Working Capital Management.
520 ## - SUMMARY, ETC.
Summary, etc 1. Introduction to Marketing2. Organization of Marketing Divisions3. Marketing Mix 4. Marketing Segmentation 5. Product Management6. Price Management 7. Distribution Management8. Promotion Management 9. MR&MIS 10. Marketing Strategy11. Recent Trends in Marketing 12. Social Applications of Marketing 13. Introduction to Financial Management 14. Financial Statements Analysis & Interpretation 15. Financial Soundness of Corporation 16. Corporate Governance 17. Business Ethics & Social Responsibilities 18. Capital Markets - I 19. Capital Markets - II20. Capital Structure & Capitalisation 21. Fixed & Working Capital Management.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name S., Jain Khushpat.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vanjani, Ashok.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Acharya, Prof. Dr. W.K.
Title Fundamentals Of Marketing & Finance
Place, publisher, and date of publication Chandi Chowk : Global Media,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953230
Public note Click to View

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