000 -LEADER | |
---|---|
fixed length control field | 02093nam a22004213i 4500 |
001 - CONTROL NUMBER | |
control field | EBC4953427 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MiAaPQ |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191009123134.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191009s1900 xx o ||||0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781282812154 |
-- | (electronic bk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (MiAaPQ)EBC4953427 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (Au-PeEL)EBL4953427 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaONFJC)MIL281215 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)1027156528 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MiAaPQ |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | MiAaPQ |
Modifying agency | MiAaPQ |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hundekar, Dr. S.G. |
245 10 - TITLE STATEMENT | |
Title | Principles Of Marketing. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Chandi Chowk : |
Name of publisher, distributor, etc | Global Media, |
Date of publication, distribution, etc | 1900. |
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | �1900. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (214 pages) |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Media type code | c |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Carrier type code | cr |
Source | rdacarrier |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Cover -- Contents -- Unit - 1 :Marketing And Core Concepts -- Unit - 2 :Marketing Environment (Micro And Macro) -- Unit - 3 :Developing The Marketing Mix - I(Indirect & Price) -- Unit - 4 :Developing The Marketing Mix - Ii(Promotion & Disitribution) -- Unit - 5 :Marketing In The Digital Age. |
520 ## - SUMMARY, ETC. | |
Summary, etc | Unit -IMARKETING AND CORE CONCEPTSUnit - IIMARKETING ENVIRONMENT (MICRO & MACRO)Unit - IIIDEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE)Unit -IVDEVELOPING THE MARKETING Mix-II(PROMOTION & DISTRIBUTION) Unit -VMARKETING IN THE DIGITAL AGE. |
588 ## - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Description based on publisher supplied metadata and other sources. |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Appannaiah, Prof. H.R. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Reddy, Dr. P.N. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ramanath, H.R. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Print version: |
Main entry heading | Hundekar, Dr. S.G. |
Title | Principles Of Marketing |
Place, publisher, and date of publication | Chandi Chowk : Global Media,c1900 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953427 |
Public note | Click to View |
No items available.