Advertising and Personal Selling. (Record no. 36370)

000 -LEADER
fixed length control field 02274nam a22003853i 4500
001 - CONTROL NUMBER
control field EBC4953553
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123137.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2008 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282802063
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4953553
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4953553
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL280206
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1024265126
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rajput, Dr. Namita.
245 10 - TITLE STATEMENT
Title Advertising and Personal Selling.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chandi Chowk :
Name of publisher, distributor, etc Global Media,
Date of publication, distribution, etc 2008.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (309 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- 1. Nature and Importance of Advertising -- 2. Advertising Budget -- 3. Media Decisions -- 4. Advertising Copy and Elements -- 5. Advertising Appeals -- 6. Measuring Advertising Effectiveness -- 7. Advertising Agency -- 8. Ethical and Legal Aspects of Advertising -- 9. Nature and Importance of Personal Selling -- 10. Customer Knowledge and Buying Motives -- 11. Knowledge of Products and Markets -- 12. Process of Effective Personal Selling -- 13. Handling Objections -- 14. Closing the Sale -- 15. Customer Follow-up -- 16. Sales Planning and Control - An Overview -- 17. Sales Force Management : Recruitment and Selection -- 18. Training and Development -- 19. Direction and Supervision -- 20. Motivation and Compensation -- 21. Performance Appraisal.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vasishth, Dr. Neeru.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Rajput, Dr. Namita
Title Advertising and Personal Selling
Place, publisher, and date of publication Chandi Chowk : Global Media,c2008
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953553
Public note Click to View

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