Business Management - II (Marketing and Finance). (Record no. 36380)

000 -LEADER
fixed length control field 02324nam a22004093i 4500
001 - CONTROL NUMBER
control field EBC4953576
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123138.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282812741
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4953576
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4953576
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL281274
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027149230
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Reddy, Dr. P.N.
245 10 - TITLE STATEMENT
Title Business Management - II (Marketing and Finance).
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chandi Chowk :
Name of publisher, distributor, etc Global Media,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (558 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Part-A : Marketing -- Marketing Concepts -- Marketing Functions -- Marketing Environment -- Product Planning -- Price Strategies -- Promotion -- Advertising -- Salesmanship -- Distribution -- Part-B : Finance -- Financial Management -- Financial Plan -- Financing Decision -- Investment Decision -- Dividend Decision -- Working Capital Management -- Ratio Analysis.
520 ## - SUMMARY, ETC.
Summary, etc PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions3. Marketing Environment 4. Product Planning 5. Price Strategies 6. Promotion 7. Advertising 8. Salesmanship 9. Distribution PART-B: FINANCE1. Financial Management 2. Financial Plan 3. Financing Decision 4. Investment Decision 5. Dividend Decision 6. Working Capital Management 7. Ratio Analysis.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Appannaiah, Prof. H.R.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sathyaprasad, Dr. B.G.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Reddy, Dr. P.N.
Title Business Management - II (Marketing and Finance)
Place, publisher, and date of publication Chandi Chowk : Global Media,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953576
Public note Click to View

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