Marketing Management. (Record no. 36381)

000 -LEADER
fixed length control field 02719nam a22003973i 4500
001 - CONTROL NUMBER
control field EBC4953586
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123138.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282604100
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9788184121117
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4953586
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4953586
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL260410
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027197975
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 649.122
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sarangi, S.K.
245 10 - TITLE STATEMENT
Title Marketing Management.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chandi Chowk :
Name of publisher, distributor, etc Global Media,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (606 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Marketing Management -- Marketing Functions -- Innovation I n Marketing -- Consumer Behaviour -- Product -- Pricing -- Channels of Distribution -- Promotion and Promotional Mix -- Sales Management -- Distribution Management -- Sales Promotion -- Marketing Strategy -- Marketing Research -- Special Marketing -- Business and Marketing -- Ethics in Business Marketing -- Export Management -- International Marketing -- Globalisation -- Advertising -- Case Studies -- Various Related Laws -- Technology Marketing -- BIBLIOGRAPHY.
520 ## - SUMMARY, ETC.
Summary, etc CHAPTER 1 MARKETING MANAGEMENTCHAPTER 2 MARKETING FUNCTIONSCHAPTER 3 INNOVATION IN MARKETINGCHAPTER 4 CONSUMER BEHAVIOURCHAPTER 5 PRODUCTCHAPTER 6 PRICINGCHAPTER 7 CHANNELS OF DISTRIBUTIONCHAPTER 8 PROMOTION AND PROMOTIONAL MIXCHAPTER 9 SALES MANAGEMENTCHAPTER 10 DISTRIBUTION MANAGEMENTCHAPTER 11 SALES PROMOTIONCHAPTER 12 MARKETING STRATEGYCHAPTER 13 MARKETING RESEARCHCHAPTER 14 SPECIAL MARKETINGCHAPTER 15 BUSINESS AND MARKETINGCHAPTER 16 ETHICS IN BUSINESS AND MARKETINGCHAPTER 17 EXPORT MANAGEMENTCHAPTER 18 INTERNATIONAL MARKETINGCHAPTER 19 GLOBALISATIONCHAPTER 20 ADVERTISINGCHAPTER 21 CASE STUDIESCHAPTER 22 VARIOUS RELATED LAWSCHAPTER 23 TECHNOLOGY MARKETINGBIBILOGRAPHY.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Sarangi, S.K.
Title Marketing Management
Place, publisher, and date of publication Chandi Chowk : Global Media,c1900
International Standard Book Number 9788184121117
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953586
Public note Click to View

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