Global Marketing Management. (Record no. 36389)

000 -LEADER
fixed length control field 03835nam a22003973i 4500
001 - CONTROL NUMBER
control field EBC4953614
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123138.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282812413
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4953614
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4953614
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL281241
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027206719
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sherlekar, Prof. S.A.
245 10 - TITLE STATEMENT
Title Global Marketing Management.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chandi Chowk :
Name of publisher, distributor, etc Global Media,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (589 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Overview Of Marketing -- Marketing Management -- Indian Wisdom For Marketing Management -- Globalisation/New People Management -- Customer-Focused Management/Price Strategy - Strategic 'P' Of Marketing -- India The Best Emerging Market In The World -- Marketing Environment -- Customer Demand And Market Segmentation -- Buyer Behaviour -- Demand/Sales Forecasting -- Marketing Information/Research -- Marketing Research Process -- Marketing Planning/Strategy -- Social/Ecological Aspects Of Marketing -- Consumerism/Consumer Protection/Business Response -- Product Plan(Cornerstone Of Marketing) -- Product Related Strategies -- Price (Unique Element Of Marketing Mix) -- Promotion (Lnformative/Persuasive Communication -- Personal Selling (In A Customer-Focused Market) -- Sales Management (Dynamic Power Of Marketer -- Advertising (Value-Based Mass Communication) -- Distribution Strategies (Part - I) -- Distribution Strategies (Part-Ii) -- Physical Distribution (The Other Half Formarketing) -- Global Marketing(Part -I) -- Global Marketing(Part - Ii) -- Export Management -- The Business Market -- Marketing Of Services -- Bibliography -- Index.
520 ## - SUMMARY, ETC.
Summary, etc 1. OVERVIEW OF MARKETING2. MARKETING MANAGEMENT3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT5. CUSTOMER-FOCUSED MANAGEMENT/PRICESTRATEGY - STRATEGIC 'P' OF MARKETING6. INDIA THE BEST EMERGING MARKET IN THE WORLD7. MARKETING ENVIRONMENT8. CUSTOMER DEMAND AND MARKET SEGMENTATION9. BUYER BEHAVIOUR10. DEMAND/SALES FORECASTING11. MARKETING INFORMATION/RESEARCH12. MARKETING RESEARCH PROCESS13. MARKETING PLANNING/STRATEGY14. SOCIALIECOLOGICAL ASPECTS OF MARKETING15. CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES18. PRICE (UNIQUE ELEMENT OF MARKETING MIX)19. PROMOTION(lNFORMATIVE/PERSUASIVE COMMUNICATION)20. PERSONAL SELLING(IN A CUSTOMER-FOCUSED MARKET)21. SALES MANAGEMENT(DYNAMIC POWER OF MARKETER)22. ADVERTISING(VALUE-BASED MASS COMMUNICATION)23. DISTRIBUTION STRATEGIES (PART - I)24. DISTRIBUTION STRATEGIES (PART - II)25. PHYSICAL DISTRIBUTION (THE OTHER HALF FORMARKETING) 26. GLOBAL MARKETING (PART - I)27. GLOBAL MARKETING (PART - II)28. EXPORT MANAGEMENT29. THE BUSINESS MARKET30. MARKETING OF SERVICESBIBLIOGRAPHYINDEX.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sherlekar, Dr. Virendra Sharad.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Sherlekar, Prof. S.A.
Title Global Marketing Management
Place, publisher, and date of publication Chandi Chowk : Global Media,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953614
Public note Click to View

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