Marketing Management. (Record no. 36390)

000 -LEADER
fixed length control field 01917nam a22003853i 4500
001 - CONTROL NUMBER
control field EBC4953615
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123138.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282812369
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4953615
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4953615
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL281236
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027155648
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sherlekar, S.A.
245 10 - TITLE STATEMENT
Title Marketing Management.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chandi Chowk :
Name of publisher, distributor, etc Global Media,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (230 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Overview Of Marketing -- Buyer/Consumer Behaviour -- Market Segmentation -- Product Plan -- Pricing -- Managing Distribution Channels (Part-I) -- Managing Distribution Channels (Part-II) -- Advertising -- Sales Promotion.
520 ## - SUMMARY, ETC.
Summary, etc 1. OVERVIEW OF MARKETING 2. BUYER/CONSUMER BEHAVIOUR 3. MARKET SEGMENTATION4. PRODUCT PLAN 5. PRICING 6. MANAGING DISTRIBUTION CHANNELS (PART-I) 7. MANAGING DISTRIBUTION CHANNELS (PART-II)8. ADVERTISING 9. SALES PROMOTION.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gordon, E.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Sherlekar, S.A.
Title Marketing Management
Place, publisher, and date of publication Chandi Chowk : Global Media,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953615
Public note Click to View

No items available.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG