How to Make Money Marketing Your Business on Facebook. (Record no. 36613)

000 -LEADER
fixed length control field 02813nam a22003973i 4500
001 - CONTROL NUMBER
control field EBC5134673
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123150.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282984264
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780132691888
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5134673
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5134673
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL298426
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027199410
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shih, Clara.
245 10 - TITLE STATEMENT
Title How to Make Money Marketing Your Business on Facebook.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Pearson Education Inc,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (49 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Whose Job Is Social Media? -- Who Spends Time on Facebook and Why -- Five Pillars of Facebook Marketing -- Balancing Corporate and Local Initiatives -- The Questions Every Company Should Ask -- What Is Being Said and Who Is Saying It? -- Who Said It and Are They Allowed? -- What Should Be Said? -- What's the ROI? -- Whom Should I Work with and How Much Do I Spend? -- Five Steps to Hitting a Facebook Home Run -- Important Trends -- Acknowledgments -- About the Author.
520 ## - SUMMARY, ETC.
Summary, etc The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization? Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don't are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Shih, Clara
Title How to Make Money Marketing Your Business on Facebook
Place, publisher, and date of publication : Pearson Education Inc,c1900
International Standard Book Number 9780132691888
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5134673
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