The Facebook Era. (Record no. 36614)

000 -LEADER
fixed length control field 04183nam a22004093i 4500
001 - CONTROL NUMBER
control field EBC5134674
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123150.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282430426
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5134674
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5134674
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL243042
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027142985
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shih, Clara.
245 14 - TITLE STATEMENT
Title The Facebook Era.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Pearson Education Inc,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (257 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Foreword -- Acknowledgments -- About the Author -- Introduction -- Why You're Reading This Book -- Welcome to the Facebook Era -- How to Use This Book -- Part I: A Brief History of Social Media -- 1 The Fourth Revolution -- Mainframe Computing -- The PC -- The World Wide Web -- The Online Social Graph -- Empowering the End User -- 2 The Evolution of Digital Media -- Storage and Creation -- Media Distribution -- The Future: Social Filtering -- Why Facebook Is Different -- Social Network Ecosystems -- What the Social Graph Means for Digital Media -- 3 Social Capital from Networking Online -- Establishing a New Category of Relationships -- Online Interactions Supplement Offline Networking -- The Flattening Effect -- Creating New Value from Network Effects -- Blurring the Lines -- Part II: Transforming the Way We Do Business -- 4 Social Sales -- Transforming the Sales Cycle -- The Need for Multiple Network Structures -- CRM-The First Social Network? -- 5 Social Network Marketing -- Hypertargeting -- Loyalty and Engagement -- Social Distribution -- Challenges and Limitations -- 6 Social Innovation -- Concept Generation -- Prototyping -- Commercial Implementation -- Continual Iteration -- 7 Social Recruiting -- The Best Social Networks for Recruiting -- Sourcing Candidates -- Candidate References -- Employer and Recruiter Reputation -- Keeping in Touch -- Advice for Candidates -- How to Protect Against Employee Poaching -- Part III: Your Step-By-Step Guide to Using Facebook for Business -- 8 Engage Your Customers -- Start with Clear Strategy and Objectives -- Find Your Unsanctioned Communities -- Define and Establish Your Presence -- 9 Get Your Message Across -- Hypersegment Your Audience -- Choose Your Media Strategy -- 10 Build and Manage Your Relationships -- Setting Up Your Facebook Account -- Interacting on Facebook.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Asking for and Providing Introductions -- 11 Corporate Governance and Strategy -- Choosing the Right Network Model -- Identify Key Risk Areas -- Partner with Legal, IT, and PR -- 12 The Future of Social Business -- The Innovator's Dilemma -- The ROI of Social -- Social Trends -- What the Future Means for Doing Business -- Final Remarks -- A: Snapshot of Top Social Networking Sites, March 2009 -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K-L -- M -- N -- O -- P -- Q-R -- S -- T -- U -- V -- W -- X-Z.
520 ## - SUMMARY, ETC.
Summary, etc This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Every decade since the advent of computing there has been a disruptive innovation tha.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Shih, Clara
Title The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Place, publisher, and date of publication : Pearson Education Inc,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5134674
Public note Click to View

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