Predictable Magic. (Record no. 36619)

000 -LEADER
fixed length control field 05551nam a22004093i 4500
001 - CONTROL NUMBER
control field EBC5134769
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123150.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s1900 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282658783
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5134769
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5134769
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL265878
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027130006
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Prahalad, Deepa.
245 10 - TITLE STATEMENT
Title Predictable Magic.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Pearson Education Inc,
Date of publication, distribution, etc 1900.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �1900.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (208 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Contents -- Acknowledgments -- About the Authors -- Preface -- Introduction -- It's the Individual That Matters -- The Model -- A Simpler Way to Innovate and Design -- About This Book -- PART I: Creation of a Design Strategy -- Chapter 1 Set the Stage for Success -- Designing the Intangible -- New Rules of Competition -- A New Perspective on Design -- Overcoming the Hurdles -- Psycho-Aesthetics: An Integrated Approach to Innovation and Design -- The Importance of Emotion-and Action -- Chapter 2 Enable Your Stakeholders -- New Stakeholders, New Process -- Why It Doesn't Happen Naturally -- Essential Ingredients for Alignment -- Process in Action-Amana -- A New Focus on Consumer Testing -- Building Confidence, Building Success -- Moving Forward -- Creating Meaning -- Chapter 3 Map the Future -- Designing for Tomorrow's Markets Today -- Experience Mapping Guides the Way -- Mapping Emotions -- Engaging Interactivity -- Mapping Out the Possibilities -- Strategy Based on Understanding -- Experience Mapping and the Power of Design -- Chapter 4 Personify Your Consumer -- Redesigning an Icon -- Personas-The Mask of the Consumer -- Personas Fuel Intelligent, User-Centric Design -- What Goes into a Persona -- What You Get Out of Personas -- Using Personas to Guide Design -- Mapping Personas -- Getting a Handle on the Right Design -- A Fresh Perspective -- Chapter 5 Own the Opportunity -- On a Wing and a Startup Prayer -- A Market Winning Strategy -- Opportunity Is Where You Find It -- Unearthing the Opportunity -- Choosing the Right Opportunities -- The True Power -- Part I: Conclusion -- Amana -- Flip Cam -- JBL Professional -- Vestalife -- PART II: Implementation and Consumer Experience -- Chapter 6 Work the Design Process -- From a Guitar Stand to a Guitar -- Set Up a War Room -- Get Started-Fast -- The Role of Experts/Lead Users.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Back to the Consumer -- The Importance of Execution -- Channeling Our Learning -- Designing a New Way to Market -- Finding a Balance -- Chapter 7 Engage Emotionally -- The Importance of Belonging -- The Hero's Journey -- Why We Still Need Heroes -- The Creation of Heroes -- What It Takes to Make a Hero -- Winning Through Creating Heroes -- Chapter 8 Reward Your Consumer -- Putting It All Together -- Greening the Landscape -- Enable Your Stakeholders -- Map the Future -- Personify Your Consumer -- Own the Opportunity -- Work the Design Process -- Engage Emotionally -- Reward the Consumer -- Part II: Conclusion -- Afterword -- Endnotes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I-J -- K-L -- M -- N-O -- P -- Q-R -- S -- T -- U-V -- W-Z.
520 ## - SUMMARY, ETC.
Summary, etc Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic  presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people… touch them… move them... time and again.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sawhney, Ravi.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Prahalad, Deepa
Title Predictable Magic: Unleash The Power Of Design Strategy To Transform Your Business
Place, publisher, and date of publication : Pearson Education Inc,c1900
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5134769
Public note Click to View

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