Powerful Social Media, Branding, Pr Practices (Collection). (Record no. 36621)

000 -LEADER
fixed length control field 06654nam a22004213i 4500
001 - CONTROL NUMBER
control field EBC5134910
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123150.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2010 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282659056
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780132488372
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5134910
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5134910
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL265905
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1027194664
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Delivers, FT Press.
245 10 - TITLE STATEMENT
Title Powerful Social Media, Branding, Pr Practices (Collection).
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Pearson Education Inc,
Date of publication, distribution, etc 2010.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (144 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Buy It!: What's in It for Your Customers? -- What Is Your Moment? -- Takeaway Ideas -- Footnotes -- Brand Revitalization: Creating a Plan to Win -- The Three Sections of the Plan to Win -- KIDDO Garden Foods -- Step One: Brand Direction- Articulating the Brand Purpose and Brand Promise -- Step Two: Creating the Five Action Ps -- Step Three: Performance Measures -- Implications of a Plan to Win -- Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products -- M80 -- Circuit City, Overstock.com, Macy's, Sears, and More -- Delivering the Promise of Your Brand, Keeping the Promise… and Other Keys to Creating Brands People Love -- The Brand Is Not Owned by Marketing -- Everyone Owns It -- Does Your Brand Keep Its Promise? -- The Role of Marketing in Launching New Products -- Product Definition -- Market Testing -- Focus Groups -- Industry Experts -- Other Methods -- Product Positioning -- Establishing Price -- Effective Branding Begins with a Name…And Other Keys to Creating Brands People Love -- Effective Branding Begins with the Name -- Is Your Brand Different? If Not, Why Will Someone Buy It? -- The Three Ms of Taglines: Meaningful, Motivating, and Memorable -- We Are Smarter Than Me: Crowdsourcing New Businesses -- Zebo.com -- VirtualTourist.com -- ChaCha.com -- Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut -- The Living Nature of a Brand -- What Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises -- A Test for the Truth Tellers -- Rules of Engagement -- PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media -- PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? -- The New Collaborators -- PR Redux.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Communicating With, Not To -- You Are Worthy! -- Walking the Walk: Having Your Customers Love You -- Some Shining Companies Become Terrible Warnings -- Polaroid Loses Focus Lock -- Implementation -- How Do You Know How Your Customers Feel? -- Cost Factors -- The Human Factor -- Endnotes -- Active Storytelling: Using Video News Releases for PR Professionals -- Traditional VNRs -- VNRs and Social Media -- Integrate with Other Social Media Strategies -- What Does All This Mean? -- Strategies for Creating Successful Video Programs -- Social Networking for Promoting YOU as a Brand -- Participation and Visibility -- Avoid the Clutter and Build Relationships -- How to Generate Effective Press Releases for Social Networks -- Traditional Releases -- Customer-Focused News Releases -- SEO (Search Engine Optimization) Press Releases -- Social Media Releases -- The Brand New World of New Releases -- Invention Isn't Everything: Consumer Design Rules.
520 ## - SUMMARY, ETC.
Summary, etc A brand new collection of essential insights for your business and career from world-renowned experts...now in a convenient e-format, at a great price! Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits! How to leverage the latest tools and techniques to create and launch great new products...build or revitalize virtually any brand...reach today's new influencers and stakeholders...find new sources of value...get your customers to love you, and stay in love with you! From world-renowned leaders and experts, including Jim Champy, Stewart Emery, Barry Libert, Jon Spector, Robert Brunner, Brian Solis, Mark Magnacca, and many more. Included in this collection: Buy It!: What's in it for Your Customers? (Mark Magnacca)Brand Revitalization: Creating a Plan to Win (Larry Light, Joan Kiddon)Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products (Barry Libert, Jon Spector)Delivering the Promise of Your Brand, Keeping the Promise. . .And Other Keys to Creating Brands People Love (Brian D. Till, Donna Heckler)The Role of Marketing in Launching New Products (Phil Baker)Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love (Brian D. Till, Donna Heckler)We Are Smarter Than Me: Crowdsourcing New Businesses (Barry Libert, Jon Spector)You Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut (Robert Brunner, Stewart Emery, Russ Hall)What Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises (Jim Champy)PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results (Deirdre Breakenridge)PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? (Brian Solis, Deirdre Breakenridge)Walking the Walk: Having Your Customers Love You (Robert Brunner, Stewart
520 8# - SUMMARY, ETC.
Summary, etc Emery, Russ Hall)Active Storytelling: Using Video News Releases for PR Professionals (Brian Solis, Deirdre Breakenridge)Social Networking for Promoting YOU as a Brand (Brian Solis, Deirdre Breakenridge)How to Generate Effective Press Releases for Social Networks (Brian Solis, Deirdre Breakenridge)Invention Isn't Everything: Consumer Design Rules (Phil Baker).
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Delivers, FT Press
Title Powerful Social Media, Branding, Pr Practices (Collection)
Place, publisher, and date of publication : Pearson Education Inc,c2010
International Standard Book Number 9780132488372
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5134910
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