Get Up To Speed with Online Marketing : (Record no. 36686)

000 -LEADER
fixed length control field 04277nam a22004573i 4500
001 - CONTROL NUMBER
control field EBC5138638
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123152.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2010 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273732655
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780273732648
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5138638
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5138638
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL298354
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1024264911
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Reed, Jon, Mr.
245 10 - TITLE STATEMENT
Title Get Up To Speed with Online Marketing :
Remainder of title How to use websites, blogs, social networking and much more.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education UK,
Date of publication, distribution, etc 2010.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (265 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Financial Times
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Praise for Get Up To Speed With Online Marketing -- Contents -- Acknowledgements -- About the Author -- Introduction -- Part 1 Get Strategic -- Chapter 1: Online Marketing 101 -- Chapter 2: Your Online Marketing Plan -- Part 2 Get Online -- Chapter 3: Establish a Web Presence How to Build a Website With No Technical Knowledge -- Chapter 4: Boost Your Search Engine Rankings How to Increase Your Visibility on Google -- Chapter 5: Engage With Email How to Build An Email List Without Annoying People -- Part 3 Get Creative -- Chapter 6: Build a Blog How to Build Trust, Reputation and Traffic -- Chapter 7: Podcast for Profit How to Attract An Audience of Loyal Listeners -- Chapter 8: Lights, Camera, Action! How to Produce Online Video on a Budget -- Chapter 9: Show, Don't Tell How to Showcase Your Business on Photo-Sharingsites -- Part 4 Get Out There -- Chapter 10: Build a Community How to Choose and Use Social Networks -- Chapter 11: Find Fans on Facebook How to Harness the world's Largest Network -- Chapter 12: Create Credibility on Linkedin How to Take Your Business Networking Online -- Chapter 13: Tap Into Twitter How to Use the Power of the Real-Time Web Tobuild a Following -- Chapter 14: Jack Into the Matrix How to Make Real Money in Virtual Worlds -- Chapter 15: Pass It on How to Be Discovered on Social Bookmarking Sites -- Part 5 Get Help -- Chapter 16: Do You Need a Consultant? How to Find Someone to Help You Achieveyour Vision -- An A-Z of Online Marketing -- Index.
520 ## - SUMMARY, ETC.
Summary, etc ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Reed, Jon, Mr
Title Get Up To Speed with Online Marketing : How to use websites, blogs, social networking and much more
Place, publisher, and date of publication Harlow : Pearson Education UK,c2010
International Standard Book Number 9780273732648
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Financial Times
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5138638
Public note Click to View

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