Fundamentals Of Strategy. (Record no. 36704)

000 -LEADER
fixed length control field 06758nam a22003973i 4500
001 - CONTROL NUMBER
control field EBC5139482
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191009123153.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191009s2008 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282529830
-- (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC5139482
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL5139482
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL252983
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)816373963
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Johnson, Gerry.
245 10 - TITLE STATEMENT
Title Fundamentals Of Strategy.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc :
Name of publisher, distributor, etc Pearson Education UK,
Date of publication, distribution, etc 2008.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc �2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (332 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Fundamentals of Strategy -- Contents -- Preface -- Getting the Most from Fundamentals of Strategy -- Guided Tour -- Introducing Strategy -- Introduction -- What is strategy? -- The characteristics of strategic decisions -- Levels of strategy -- The vocabulary of strategy -- Strategic Management -- The strategic position -- Strategic choices -- Strategy in action -- Strategy Development Processes -- Summary -- Recommended key readings -- References -- Case Example: Electrolux -- The Environment -- Introduction -- The Macro-Environment -- The PESTEL framework -- Building scenarios -- Industries and Sectors -- Competitive forces - the five forces framework -- Implications of five forces analysis -- Key issues in using the five forces framework -- The industry life cycle -- Competitors and Markets -- Strategic groups -- Market segments -- Identifying the strategic customer -- Understanding what customers value - critical success factors -- Opportunities and Threats -- Summary -- Recommended key readings -- References -- Case Example: Global forces and the European brewing industry -- Strategic Capability -- Introduction -- Foundations of Strategic Capability -- Resources and competences -- Threshold capabilities -- Unique resources and core competences -- Cost Efficiency -- Capabilities for Achieving and Sustaining competitive Advantage -- Value of strategic capabilities -- Rarity of strategic capabilities -- Inimitable strategic capabilities -- Non-substitutability of strategic capabilities -- Dynamic capabilities -- Diagnosing Strategic Capability -- The value chain and value network -- Benchmarking -- SWOT -- Summary -- Recommended key readings -- References -- Case Example: Making eBay work -- Strategic Purpose -- Introduction -- Corporate Governance -- The governance chain -- Different governance structures.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Corporate Social Responsibility -- Laissez-faire -- Enlightened self-interest -- A forum for stakeholder interaction -- Shapers of society -- Stakeholder Expectations -- Stakeholder mapping -- Values, Mission, Vision and Objectives -- Corporate values -- Mission and vision statements -- Objectives -- Summary -- Recommended key readings -- References -- Case Example: (PRODUCT) RED and Gap -- Culture and Strategy -- Introduction -- Strategic Drift -- Strategies change incrementally -- The tendency towards strategic drift -- A period of flux -- Transformational change or death -- What is culture and why is it important? -- National and regional cultures -- Organisational culture -- Organisational subcultures -- Culture's influence on strategy -- Analysing culture: the cultural web -- Undertaking cultural analysis -- Summary -- Recommended key readings -- References -- Case Example: Marks & Spencer (A) -- Business-Level Strategy -- Introduction -- Bases of competitive advantage: the 'strategy clock' -- Price-based strategies (routes 1 and 2) -- (Broad) differentiation strategies (route 4) -- The hybrid strategy (route 3) -- Focused differentiation (route 5) -- Sustaining Competitive Advantage -- Sustaining price-based advantage -- Sustaining differentiation-based advantage -- Strategic lock-in -- Responding to competitive threat -- Competition and Collaboration -- Summary -- Recommended key readings -- References -- Case Example: Madonna: still the reigning queen of pop? -- Strategic Directions and Corporate-Level Strategy -- Introduction -- Strategic Directions -- Market penetration -- Consolidation -- Product development -- Market development -- Diversification -- Reasons for Diversification -- Related diversification -- Unrelated diversification -- Diversification and performance -- Value Creation and the Corporate Parent.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Value-adding and value-destroying activities of corporate parents -- Portfolio Matrices -- The growth/share (or BCG) matrix -- The directional policy (GE-McKinsey) matrix -- Summary -- Recommended key readings -- References -- Case Example: The Virgin Group -- International Strategy -- Introduction -- Internationalisation Drivers -- National and International Sources of Advantage -- Porter's National Diamond -- The international value network -- International Strategies -- Market Selection and Entry -- Market characteristics -- Competitive characteristics -- Entry modes -- Summary -- Recommended key readings -- References -- Case Example: Lenovo computers: East meets West -- Strategy Methods and Evaluation -- Introduction -- Methods of Pursuing Strategies -- Organic development -- Mergers and acquisitions -- Strategic alliances -- Strategy Evaluation -- Suitability -- Acceptability -- Feasibility -- Summary -- Recommended key readings -- References -- Case Example: Tesco conquers the world? -- Strategy in Action -- Introduction -- Structures -- The functional structure -- The multidivisional structure -- The matrix structure -- Organisational Processes -- Direct supervision -- Planning processes -- Cultural processes -- Performance targeting processes -- Market processes -- Managing Strategic Change -- Roles in managing change -- Styles of managing change -- Levers for managing change -- Summary -- Recommended key readings -- References -- Case Example: NHS Direct - a gateway to health -- Glossary -- Index of Names -- General Index -- Publisher's Acknowledgements.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Johnson, Gerry
Title Fundamentals Of Strategy
Place, publisher, and date of publication : Pearson Education UK,c2008
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5139482
Public note Click to View

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