000 -LEADER |
fixed length control field |
01624cam a22003138a 4500 |
001 - CONTROL NUMBER |
control field |
17202425 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140721142234.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120309s2012 enk 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012008996 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780230240957 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
D83 2012 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
245 00 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
a value-creation process / |
Statement of responsibility, etc |
Alain Jolibert ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Houndmills, Basingstoke ; |
-- |
New York, NY : |
Name of publisher, distributor, etc |
Palgrave Macmillan, |
Date of publication, distribution, etc |
2012. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
1111 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 441 p.: |
Other physical details |
ill.; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher. 2007. |
500 ## - GENERAL NOTE |
General note |
Includes index.0 |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions. |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
18111 |
Authority record control number |
(local)278361 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jolibert, Alain. |
Title of a work |
Marketing management. |
9 (RLIN) |
18112 |
Authority record control number |
(local)61523 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
b |
vip |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |