Marketing management : (Record no. 3803)

000 -LEADER
fixed length control field 01624cam a22003138a 4500
001 - CONTROL NUMBER
control field 17202425
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142234.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120309s2012 enk 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012008996
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230240957
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number D83 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
245 00 - TITLE STATEMENT
Title Marketing management :
Remainder of title a value-creation process /
Statement of responsibility, etc Alain Jolibert ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Houndmills, Basingstoke ;
-- New York, NY :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2012.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1111
300 ## - PHYSICAL DESCRIPTION
Extent xx, 441 p.:
Other physical details ill.;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher. 2007.
500 ## - GENERAL NOTE
General note Includes index.0
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions.
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 18111
Authority record control number (local)278361
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jolibert, Alain.
Title of a work Marketing management.
9 (RLIN) 18112
Authority record control number (local)61523
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b vip
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Lost status Price effective from Source of acquisition Date last seen Full call number Permanent Location Damaged status Date acquired Shelving location Source of classification or shelving scheme Koha item type Barcode Current Location
  2012-11-23YBP Library Services2012-11-23HF5415.13 D83 2012Lee Yan Fong Library 2012-11-08Library Collection Book00001871Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG