Designing brand identity : (Record no. 4103)

000 -LEADER
fixed length control field 02130cam a2200325 a 4500
001 - CONTROL NUMBER
control field 2012020851
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142240.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120523s2013 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012020851
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118099209 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118099206 (hbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- BTCTA
-- BDX
-- UKMGB
-- OCLCO
-- YDXCP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 B7
Item number W44 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number DES007000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wheeler, Alina.
9 (RLIN) 1541
Authority record control number (local)40339
245 10 - TITLE STATEMENT
Title Designing brand identity :
Remainder of title an essential guide for the whole branding team /
Statement of responsibility, etc Alina Wheeler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 326 p. :
Other physical details ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
520 ## - SUMMARY, ETC.
Summary, etc "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 1542
Authority record control number (local)33698
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1374
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trademarks
General subdivision Design.
9 (RLIN) 22980
Authority record control number (local)40340
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
9 (RLIN) 22981
Authority record control number (local)31127
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DESIGN / Graphic Arts / General.
Source of heading or term bisacsh
9 (RLIN) 22982
Authority record control number (local)62287
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Full call number Barcode Damaged status Not for loan Lost status Koha item type Total Checkouts Date checked out Date last seen Source of classification or shelving scheme Current Location Permanent Location Shelving location Date acquired Source of acquisition Price effective from
HD69 B7 W44 201300002122   Book12013-05-092013-05-23 Lee Yan Fong LibraryLee Yan Fong LibraryLibrary Collection2012-12-10YBP Library Services2013-01-02
HD69 B7 W44 2013 c.300021039   Book  2015-09-10 Lee Yan Fong LibraryLee Yan Fong LibraryLibrary Collection2015-02-26CP2015-09-10
HD69 B7 W44 2013 c.200021038   Book  2015-09-10 Lee Yan Fong LibraryLee Yan Fong LibraryLibrary Collection2015-02-26CP2015-09-10
HD69 B7 W44 2013 c.400021071   Book  2015-09-15 Lee Yan Fong LibraryLee Yan Fong LibraryLibrary Collection2014-08-25CP2015-09-15
HD69 B7 W44 2013 c.500021072   Book  2015-09-15 Lee Yan Fong LibraryLee Yan Fong LibraryLibrary Collection2014-08-25CP2015-09-15

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG