Designing brand identity : (Record no. 4103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02130cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2012020851 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140721142240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120523s2013 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012020851 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118099209 (hbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118099206 (hbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | IG# |
| -- | BTCTA |
| -- | BDX |
| -- | UKMGB |
| -- | OCLCO |
| -- | YDXCP |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 B7 |
| Item number | W44 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | DES007000 |
| Source of number | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina. |
| 9 (RLIN) | 1541 |
| Authority record control number | (local)40339 |
| 245 10 - TITLE STATEMENT | |
| Title | Designing brand identity : |
| Remainder of title | an essential guide for the whole branding team / |
| Statement of responsibility, etc | Alina Wheeler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 326 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 9 (RLIN) | 1542 |
| Authority record control number | (local)33698 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 1374 |
| Authority record control number | (local)30301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademarks |
| General subdivision | Design. |
| 9 (RLIN) | 22980 |
| Authority record control number | (local)40340 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 22981 |
| Authority record control number | (local)31127 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DESIGN / Graphic Arts / General. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 22982 |
| Authority record control number | (local)62287 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Full call number | Source of classification or shelving scheme | Current Location | Damaged status | Koha item type | Date acquired | Date checked out | Price effective from | Lost status | Permanent Location | Source of acquisition | Total Checkouts | Date last seen | Not for loan | Shelving location | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HD69 B7 W44 2013 | Lee Yan Fong Library | Book | 2012-12-10 | 2013-05-09 | 2013-01-02 | Lee Yan Fong Library | YBP Library Services | 1 | 2013-05-23 | Library Collection | 00002122 | ||||
| HD69 B7 W44 2013 c.3 | Lee Yan Fong Library | Book | 2015-02-26 | 2015-09-10 | Lee Yan Fong Library | CP | 2015-09-10 | Library Collection | 00021039 | ||||||
| HD69 B7 W44 2013 c.2 | Lee Yan Fong Library | Book | 2015-02-26 | 2015-09-10 | Lee Yan Fong Library | CP | 2015-09-10 | Library Collection | 00021038 | ||||||
| HD69 B7 W44 2013 c.4 | Lee Yan Fong Library | Book | 2014-08-25 | 2015-09-15 | Lee Yan Fong Library | CP | 2015-09-15 | Library Collection | 00021071 | ||||||
| HD69 B7 W44 2013 c.5 | Lee Yan Fong Library | Book | 2014-08-25 | 2015-09-15 | Lee Yan Fong Library | CP | 2015-09-15 | Library Collection | 00021072 |
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG