訂價背後的心理學 : (Record no. 42085)

000 -LEADER
fixed length control field 01071nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220503125039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220503s2013 ch b 000 0 chi d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789866037764 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency CKZ
Transcribing agency NY
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5416.5
Item number C3412 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Caldwell, Leigh.
240 10 - UNIFORM TITLE
Uniform title Psychology of price.
Language of a work Chinese.
245 10 - TITLE STATEMENT
Title 訂價背後的心理學 :
Remainder of title 為什麼我要的是這個, 最後卻買了那個? /
Statement of responsibility, etc 李・考德威爾 (Leigh Caldwell) 著 ; 林奕伶譯.
246 30 - VARYING FORM OF TITLE
Title proper/short title 為什麼我要的是這個, 最後卻買了那個?
250 ## - EDITION STATEMENT
Edition statement 初版.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc 台北市 :
Name of publisher, distributor, etc 大是文化有限公司,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 283 p. ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement Biz ;
Volume number/sequential designation 108.
500 ## - GENERAL NOTE
General note Translation of: The psychology of price : how to use price to increase demand, profit and customer satisfaction / Leigh Caldwell. Richmond : Crimson, 2012.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 267-283)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Not for loan Shelving location Date acquired Permanent Location Lost status Date last seen Source of classification or shelving scheme Barcode Koha item type Current Location Full call number Damaged status
2022-05-03 Library Collection2022-05-03Lee Yan Fong Library 2022-05-03 00021924BookLee Yan Fong LibraryHF5416.5 C3412 2013 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG