Consumer behavior & marketing strategy / (Record no. 4264)

000 -LEADER
fixed length control field 02178cam a2200409 a 4500
001 - CONTROL NUMBER
control field 2009039009
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090921s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009039009
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404769 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404764 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071267816 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071267816 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- CDX
-- FER
-- DEBBG
-- OCL
-- UKM
-- OCL
-- YDXCP
-- ZWZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number P468 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QW 300
Source of number rvk
084 ## - OTHER CLASSIFICATION NUMBER
Classification number OEK 740f
Source of number stub
084 ## - OTHER CLASSIFICATION NUMBER
Classification number WIR 800f
Source of number stub
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
9 (RLIN) 3487
Authority record control number (local)33681
245 10 - TITLE STATEMENT
Title Consumer behavior & marketing strategy /
Statement of responsibility, etc J. Paul Peter, Jerry C. Olson.
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumer behavior and marketing strategy
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 554 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Authority record control number (local)28612
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term swd
9 (RLIN) 1425
Authority record control number (local)29252
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Verbraucherverhalten.
Source of heading or term swd
9 (RLIN) 24388
Authority record control number (local)62859
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term ram
9 (RLIN) 1425
Authority record control number (local)29252
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consommateurs
General subdivision Attitudes.
Source of heading or term ram
9 (RLIN) 24389
Authority record control number (local)62860
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
9 (RLIN) 24390
Authority record control number (local)62861
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Shelving location Source of classification or shelving scheme Full call number Damaged status Date acquired Koha item type Price effective from Current Location Date last seen Not for loan Permanent Location Barcode Lost status
YBP Library ServicesLibrary Collection HF5415.3 P468 2010 2012-12-24Book2013-01-14Lee Yan Fong Library2013-01-14 Lee Yan Fong Library00002291 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG