E-marketing / (Record no. 4293)

000 -LEADER
fixed length control field 01481cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2011008018
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110224s2012 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011008018
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132147552
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132147556
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- YBM
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number S774 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Strauss, Judy.
9 (RLIN) 25064
Authority record control number (local)62951
245 10 - TITLE STATEMENT
Title E-marketing /
Statement of responsibility, etc Judy Strauss, Raymond Frost.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 426 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (403-407) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 1498
Authority record control number (local)28888
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Frost, Raymond,
Dates associated with a name 1960-
9 (RLIN) 25065
Authority record control number (local)62952
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Lost status Not for loan Date checked out Date last seen Price effective from Permanent Location Date acquired Barcode Koha item type Source of classification or shelving scheme Total Checkouts Damaged status Current Location Shelving location Full call number Source of acquisition
  2013-12-042013-12-312013-01-22Lee Yan Fong Library2012-12-2200003038Book 1 Lee Yan Fong LibraryLibrary CollectionHF5415.1265 S774 2012YBP Library Services
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG