The McGraw-Hill 36-hour course : (Record no. 4575)

000 -LEADER
fixed length control field 01295cam a2200301 a 4500
001 - CONTROL NUMBER
control field 2010038169
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142809.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100913s2011 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010038169
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071743860 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071743863 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- ORX
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number T52 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Lorrie.
9 (RLIN) 6274
Authority record control number (local)53211
245 14 - TITLE STATEMENT
Title The McGraw-Hill 36-hour course :
Remainder of title online marketing /
Statement of responsibility, etc Lorrie Thomas.
246 3# - VARYING FORM OF TITLE
Title proper/short title McGraw-Hill thirty-six hour course
246 30 - VARYING FORM OF TITLE
Title proper/short title Online marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 256 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement The McGraw-Hill 36-hour course series
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Building an online marketing foundation -- Planning the website -- Building the website -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- Online advertising, search engine marketing -- E-mail marketing -- Online public relations -- Managing multitasking web marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 1498
Authority record control number (local)28888
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill 36-hour course series.
9 (RLIN) 25224
Authority record control number (local)63113
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Price effective from Permanent Location Shelving location Full call number Koha item type Barcode Date acquired Current Location Date last seen Lost status Source of classification or shelving scheme Not for loan Damaged status
YBP Library Services2013-01-22Lee Yan Fong LibraryLibrary CollectionHF5415.1265 T52 2011Book000030562013-01-07Lee Yan Fong Library2013-01-22    
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG