Social media is bullshit / (Record no. 5432)

000 -LEADER
fixed length control field 02753cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2012021426
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161221162200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120611s2012 nyu b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012021426
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781250002952 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1250002958 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- BTCTA
-- UKMGB
-- MLY
-- OCLCO
-- BUR
-- YDXCP
-- ORX
-- VP@
-- IK2
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM742
Item number M4596 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23/1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mendelson, B. J.
Authority record control number (local)29250
245 10 - TITLE STATEMENT
Title Social media is bullshit /
Statement of responsibility, etc B. J. Mendelson.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc St. Martin's Press,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 227 p. ;
Dimensions 19 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note An introduction: Bullshit 101. Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit -- Pt. 1: Social media is bullshit. There is nothing new under the sun--or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know--the rest of the story ; The asshole based economy ; There's no such thing as an influencer ; Analyze this -- Pt. 2: Meet the people behind the bullshit. Maybe "social media" doesn't work so well for corporations either? ; Kia and Facebook sitting in a tree ; How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- Pt. 3: How to sell bullshit without really trying. How to create and spread bullshit in seven easy steps ; And the answer is-- -- Pt. 4: How to really make it on the web. Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto.
520 ## - SUMMARY, ETC.
Summary, etc If you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson debunks the myths of social media. He illustrates how the notion first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune.--From publisher description.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Authority record control number (local)29251
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Authority record control number (local)29252
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Shelving location Total Renewals Source of classification or shelving scheme Total Checkouts Price effective from Date acquired Date checked out Full call number Barcode Source of acquisition Koha item type Lost status Not for loan Damaged status Current Location Permanent Location
2022-01-04Library Collection2 12013-03-192013-03-042021-10-25HM742 M4596 201200005990YBP Library ServicesBook   Lee Yan Fong LibraryLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG