Market segmentation : (Record no. 5447)

000 -LEADER
fixed length control field 00889pam a2200277 a 4500
001 - CONTROL NUMBER
control field 2012023996
003 - CONTROL NUMBER IDENTIFIER
control field NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161221162636.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120614s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012023996
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118432679 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118432673 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number M398 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
Authority record control number (local)29306
245 10 - TITLE STATEMENT
Title Market segmentation :
Remainder of title how to do it and how to profit from it /
Statement of responsibility, etc Malcolm McDonald and Ian Dunbar.
250 ## - EDITION STATEMENT
Edition statement Rev. 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 490 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
Authority record control number (local)29307
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dunbar, Ian,
Dates associated with a name 1951-
Authority record control number (local)29308
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of acquisition Date acquired Full call number Shelving location Koha item type Damaged status Not for loan Lost status Source of classification or shelving scheme Barcode Permanent Location Current Location Price effective from Date last seen
YBP Library Services2013-03-04HF5415.127 M398 2012Library CollectionBook    00006002Lee Yan Fong LibraryLee Yan Fong Library2013-03-192013-03-19

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG