No bullshit social media : (Record no. 5451)

000 -LEADER
fixed length control field 05915cam a22003134a 4500
001 - CONTROL NUMBER
control field 2011027856
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161221162722.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110707s2012 inua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011027856
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789748010
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789748010
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- UKMGB
-- BWX
-- CDX
-- IG#
-- BDX
-- VP@
-- OMB
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number F35 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Falls, Jason.
Authority record control number (local)29315
245 10 - TITLE STATEMENT
Title No bullshit social media :
Remainder of title the all-business, no-hype guide to social media marketing /
Statement of responsibility, etc Jason Falls, Erik Deckers.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Indianapolis, Ind. :
Name of publisher, distributor, etc Que,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 253 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note I. Social media is for hippies, social media marketing is for business : Ignore the hype, believe the facts : Social media and the hype cycle ; The problem with what social media purists preach ; But asking about ROI is asking the wrong question ; Seven things social media marketing can do for your business ; When you add "marketing," it's about business -- It's not them, it's you! : Today's consumer is different, you're still the same old dinosaur ; You never controlled your message ; If social media can help overthrow a government, what will it do to a company? ; It's not about being on social, it's about being social ; If you don't trust your employees, you hired the wrong people ; Don't blame it on IT, compliance, or legal ; So what can you do with social media? ; The ball is in your court -- Your competition may have already kicked your ass ; But we're a B2B company, we don't count ; Destroy your printer ; The shipping industry goes social ; But it doesn't have to be that complicated -- Here's the secret: there is no damn secret! : Social media marketing is not about technology, it's about communication ; Tools change, the need for messaging won't ; Social media is not an advertising medium, but social platforms can be ; This ain't "rocket surgery" ; Social media marketing is about planning and measuring ; Five mind-set shifts that make successful social media marketing managers (and one caveat) -- II. How social media marketing really works : Make some noise: social media marketing aids in branding and awareness: Your brand is what the community says it is ; Traditional marketing and its metrics have lied to you for years ; Compare costs between social media and traditional media ; The 500 million water coolers are now one big one ; Putting metrics around branding and awareness -- It's your house: social media marketing protects your reputation : What is "crisis communication"? ; You just can't wait for traditional media to catch up or get it right ; When you don't listen or respond, you get chi-chi'd ; SIx steps for dealing with detractors ; But it's not always about the negative ; Protecting your reputation has a technology side, too ; Putting metrics around protecting your reputation --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Relating to your public: social media marketing and public relations : Public relations is not only about the mainstream media anymore ; Quit waiting for traditional media to catch up ; The new media relations landscape ; Crisis communication starts months before you have a crisis ; Dealing with detractors ; Putting metrics around public relations -- The kumbaya effect: social media marketing builds community : Understanding different types of communities ; There's more to building community that just making friends ; Measuring community ; You can even build community around scissors! ; Okay, so how do you do this and how much will it cost? -- It's about them: social media marketing drives customer service : Why do you want to hear from your customers? ; Putting your people where your mouth is ; You can't help everyone ; You're not the "jackass whisperer" ; Sometimes it's just two little words ; Putting metrics around customer service ; Measuring customer service savings -- Getting smarter: social media marketing drives research and development : Collaboration is the new black ; Collaborating with customers breeds customers ; Papa's R&D is in the house -- It's all about the Benjamins: social media marketing drives sales : Nothing's wrong with advertising ; Advertising is outbound, social media is inbound ; Case studies in social media marketing for sales ; The PIs and the KPIs ; Putting metrics around sales ; We know what it can do, now how do we do it? -- III. Get off your ass, would ya! : Remedy your fears with sound policy : Why do we need a social media policy? ; The question of ownership ; Telecommuting is not the same as personal networking ; What should a social media policy include ; Trust employees, but not everyone should speak for the company ; Who should enforce it -- Assign responsibility and be accountable : The question of ownership : A quick review of the pros and cons ; Who should not be in charge ; The ideal setup ; Social media management is for the senior staff, not interns ; Who are the ideal social media practitioners? ; What if your employee becomes a social media rock star? ; The models of social media management ; Hole your team accountable ; This is not a sandbox, it's a business : You know what it can do, now decide ; Done is better than perfect ; Turn your plan into action ; Planning for the unexpected ; Sometimes you can't do it alone -- Being social : Being a social business makes customers proud to wear your badge ; Social media marketing is more than just business ; Five kickstarters to change a traditional mind-set ; In the end, it's a business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Economic aspects.
Authority record control number (local)28103
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
General subdivision Economic aspects.
Authority record control number (local)29316
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Deckers, Erik.
Authority record control number (local)29317
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date acquired Damaged status Source of acquisition Not for loan Barcode Koha item type Date last seen Full call number Shelving location Current Location Price effective from Lost status Source of classification or shelving scheme Permanent Location
2013-03-04 YBP Library Services 00006005Book2013-03-19HF5415.1265 F35 2012Library CollectionLee Yan Fong Library2013-03-19  Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG