| 000 -LEADER |
| fixed length control field |
00633nam a2200217z 4500 |
| 001 - CONTROL NUMBER |
| control field |
co5662266 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
local |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20140721142827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
121121s2013 enk eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780077140007 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0077140001 (pbk.) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
NhCcYBP |
| Transcribing agency |
NhCcYBP |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| Item number |
J51 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Jobber, David, |
| Dates associated with a name |
1947- |
| Authority record control number |
(local)29501 |
| 245 00 - TITLE STATEMENT |
| Title |
Principles and practice of marketing. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Maidenhead ; |
| -- |
Boston, [Mass.] : |
| Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxxv, 885 p. ; |
| Dimensions |
26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing. |
| Authority record control number |
(local)29252 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Book |