Principles and practice of marketing. (Record no. 5527)

000 -LEADER
fixed length control field 00633nam a2200217z 4500
001 - CONTROL NUMBER
control field co5662266
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142827.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121121s2013 enk eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077140007 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077140001 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number J51 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
Authority record control number (local)29501
245 00 - TITLE STATEMENT
Title Principles and practice of marketing.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Maidenhead ;
-- Boston, [Mass.] :
Name of publisher, distributor, etc McGraw-Hill Higher Education,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 885 p. ;
Dimensions 26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Authority record control number (local)29252
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Source of classification or shelving scheme Permanent Location Source of acquisition Koha item type Damaged status Not for loan Lost status Barcode Current Location Date acquired Full call number Date last seen Shelving location
2013-03-22 Lee Yan Fong LibraryYBP Library ServicesBook   00005717Lee Yan Fong Library2013-03-11HF5415 J51 20132013-03-22Library Collection

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG