The marketing manifesto / (Record no. 5821)

000 -LEADER
fixed length control field 01562cam a2200301 a 4500
001 - CONTROL NUMBER
control field 2012039955
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161228160853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121022s2013 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012039955
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749468521
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749468521
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749468538 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074946853X (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- OCLCO
-- UKMGB
-- BDX
-- YDXCP
-- BWK
-- YNK
-- CDX
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number H7545 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hood, David J.
Authority record control number (local)30273
245 14 - TITLE STATEMENT
Title The marketing manifesto /
Statement of responsibility, etc David James Hood.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia, PA :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 194 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization : humanity strikes back! -- Digital fortress : permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds -- where the hell is marketing? -- Marketing leadership : it is time to step up to the mark.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Authority record control number (local)29252
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
Authority record control number (local)30005
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date checked out Source of acquisition Not for loan Current Location Source of classification or shelving scheme Total Checkouts Barcode Lost status Full call number Date last seen Price effective from Damaged status Shelving location Permanent Location Date acquired Koha item type
2014-01-06YBP Library Services Lee Yan Fong Library 100006214 HF5415 H7545 20132014-01-082013-04-10 Library CollectionLee Yan Fong Library2013-03-18Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG