| 000 -LEADER |
| fixed length control field |
00973cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
2012041125 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
local |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20161228160909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
121012s2013 enka 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2012041125 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781137285928 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
1137285923 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
OCLCO |
| -- |
CDX |
| -- |
YDXCP |
| -- |
UKMGB |
| -- |
NGU |
| 042 ## - AUTHENTICATION CODE |
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.1255 |
| Item number |
S38 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8/27 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Saviolo, Stefania. |
| Authority record control number |
(local)30300 |
| 245 10 - TITLE STATEMENT |
| Title |
Lifestyle brands : |
| Remainder of title |
a guide to aspirational marketing / |
| Statement of responsibility, etc |
by Stefania Saviolo, Antonio Marazza. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Houndmills, Basingstoke ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xiv, 141 p. : |
| Other physical details |
ill. |
| Dimensions |
24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Authority record control number |
(local)30301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Product management. |
| Authority record control number |
(local)30302 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Lifestyles. |
| Authority record control number |
(local)27327 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Consumer behavior. |
| Authority record control number |
(local)28612 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Marazza, Antonio. |
| Authority record control number |
(local)30303 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Book |