Essentials of marketing : (Record no. 5848)

000 -LEADER
fixed length control field 01098cam a2200313 a 4500
001 - CONTROL NUMBER
control field 2011027873
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161228161436.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110707s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011027873
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028885 (acid-free paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028884 (acid-free paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071317023 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071317023 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- CDX
-- OCLCO
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number M378 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 358.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
Authority record control number (local)30371
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 640, 32, 10 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Authority record control number (local)29252
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
Authority record control number (local)30372
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
Authority record control number (local)30373
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Current Location Shelving location Damaged status Full call number Barcode Date acquired Permanent Location Not for loan Source of acquisition Koha item type Price effective from Lost status Source of classification or shelving scheme
2013-04-11Lee Yan Fong LibraryLibrary Collection HF5415 M378 2012000062422013-04-01Lee Yan Fong Library YBP Library ServicesBook2013-04-11  
2013-07-18Lee Yan Fong LibraryLibrary Collection HF5415 M378 2012 c.2000093982013-06-17Lee Yan Fong Library YBP Library ServicesBook2013-07-18  
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG