Marketing : (Record no. 5849)

000 -LEADER
fixed length control field 00931cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2012030984
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161228161451.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120803s2013 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012030984
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028922 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028922 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- OCLCO
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K452 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Authority record control number (local)30374
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 507 p. :
Other physical details col. ill., col. map ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Authority record control number (local)29252
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
Authority record control number (local)30375
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
Authority record control number (local)30376
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Koha item type Barcode Source of acquisition Current Location Source of classification or shelving scheme Lost status Total Checkouts Date acquired Permanent Location Damaged status Not for loan Date last seen Date checked out Price effective from Full call number
Library CollectionBook00006244YBP Library ServicesLee Yan Fong Library  12013-04-01Lee Yan Fong Library  2014-12-102014-12-102013-04-11HF5415 K452 2013
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG