Psychological foundations of marketing / (Record no. 5884)

000 -LEADER
fixed length control field 01584cam a22003014a 4500
001 - CONTROL NUMBER
control field 2012017492
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161228162544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012017492
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415620000 (hb)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415620007 (hb)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415620017 (pb)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415620015 (pb)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- OCLCO
-- CDX
-- BWX
-- UV0
-- NLE
-- AU@
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K52196 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001/9
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kimmel, Allan J.
Authority record control number (local)30477
245 10 - TITLE STATEMENT
Title Psychological foundations of marketing /
Statement of responsibility, etc Allan J. Kimmel.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 282 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
520 ## - SUMMARY, ETC.
Summary, etc Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
Authority record control number (local)30478
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Shelving location Lost status Date acquired Full call number Source of classification or shelving scheme Price effective from Date last seen Permanent Location Current Location Koha item type Barcode Source of acquisition Damaged status
 Library Collection 2013-04-01HF5415 K52196 2013 2013-04-122013-04-12Lee Yan Fong LibraryLee Yan Fong LibraryBook00006281YBP Library Services 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG