The one-day marketing plan : (Record no. 5900)

000 -LEADER
fixed length control field 01676cam a22003254a 4500
001 - CONTROL NUMBER
control field 2004005636
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161228163653.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040309s2004 nyu 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004005636
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071395229 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071395229 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number H518 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hiebing, Roman G.
Authority record control number (local)30521
245 14 - TITLE STATEMENT
Title The one-day marketing plan :
Remainder of title organizing and completing a plan that works /
Statement of responsibility, etc Roman G. Hiebing Jr. and Scott W. Cooper.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 323 p. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
Authority record control number (local)27830
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cooper, Scott W.
Authority record control number (local)30522
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh051/2004005636.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/bios/mh041/2004005636.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Koha item type Lost status Full call number Not for loan Current Location Source of classification or shelving scheme Date last seen Damaged status Date acquired Permanent Location Source of acquisition Barcode Price effective from
Library CollectionBook HF5415.13 H518 2004 Lee Yan Fong Library 2013-04-12 2013-04-01Lee Yan Fong LibraryYBP Library Services000062772013-04-12
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG