Pioneers of digital : (Record no. 5921)

000 -LEADER
fixed length control field 03115cam a2200349 a 4500
001 - CONTROL NUMBER
control field 2012013049
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161228170605.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120418s2012 enka 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012013049
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466046 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749466049 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466053 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749466057 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BDX
-- UKMGB
-- YDXCP
-- OCLCO
-- YNK
-- CDX
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146 I58
Item number S67 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS090010
-- BUS070060
-- BUS043000
-- BUS002000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Springer, Paul.
Authority record control number (local)30568
245 10 - TITLE STATEMENT
Title Pioneers of digital :
Remainder of title success stories from leaders in advertising, marketing, search, and social media /
Statement of responsibility, etc Paul Springer, Mel Carson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 224 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking"--
520 ## - SUMMARY, ETC.
Summary, etc "Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
Authority record control number (local)30341
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Authority record control number (local)29251
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Carson, Mel.
Authority record control number (local)30569
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Permanent Location Date last seen Source of acquisition Lost status Price effective from Damaged status Current Location Barcode Full call number Not for loan Shelving location Koha item type Date acquired Source of classification or shelving scheme
Lee Yan Fong Library2013-04-12YBP Library Services 2013-04-12 Lee Yan Fong Library00006297HF6146 I58 S67 2012 Library CollectionBook2013-04-01 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG