Brandstorm : (Record no. 5930)

000 -LEADER
fixed length control field 00926cam a2200277 a 4500
001 - CONTROL NUMBER
control field 2012035566
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161228170804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120927s2012 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012035566
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230341685 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0230341683 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- OCLCO
-- ZS3
-- CDX
-- YDXCP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number N53 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nickles, Elizabeth.
Authority record control number (local)30595
245 10 - TITLE STATEMENT
Title Brandstorm :
Remainder of title surviving and thriving in the new consumer-led marketplace /
Statement of responsibility, etc Liz Nickles, with Savita Iyer.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 243 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
Authority record control number (local)30302
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Iyer, Savita.
Authority record control number (local)30596
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Barcode Permanent Location Date acquired Lost status Koha item type Price effective from Full call number Damaged status Shelving location Source of acquisition Date last seen Not for loan Current Location Source of classification or shelving scheme
00006293Lee Yan Fong Library2013-04-01 Book2013-04-12HF5415.1255 N53 2012 Library CollectionYBP Library Services2013-04-12 Lee Yan Fong Library 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG