Winning in the global market : (Record no. 5983)

000 -LEADER
fixed length control field 01779cam a2200301 a 4500
001 - CONTROL NUMBER
control field 2011027584
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161229094910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110701s2012 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011027584
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313398322 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0313398321 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313398339 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 031339833X (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- EUF
-- BDX
-- CDX
-- BWX
-- VLB
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1379
Item number K45 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keillor, Bruce David.
Authority record control number (local)30735
245 10 - TITLE STATEMENT
Title Winning in the global market :
Remainder of title a practical guide to international business success /
Statement of responsibility, etc Bruce D. Keillor.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Santa Barbara, Calif. :
Name of publisher, distributor, etc Praeger,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 193 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I : Understanding the international marketplace. The strategy of international business -- Assessing the market environment : identifying real and perceived threats -- Assessing the political environment : beyond the marketplace -- The social imperative : culture and cultural differences -- -- Part II : Planning for the international marketplace. Market selection : choosing your destination -- Market entry : making strategic decisions -- Creating a value chain : connecting with your customer -- -- Part III : Going international. Making your business viable : creating an international product strategy -- Making your product viable : creating an international promotion strategy -- Putting it all together : creating an international business plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International trade.
Authority record control number (local)30736
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
Authority record control number (local)30737
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Barcode Koha item type Price effective from Damaged status Date acquired Permanent Location Source of classification or shelving scheme Not for loan Date last seen Lost status Full call number Current Location Shelving location Source of acquisition
00006829Book2013-04-15 2013-04-02Lee Yan Fong Library  2013-04-15 HF1379 K45 2012Lee Yan Fong LibraryLibrary CollectionYBP Library Services
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG