Breakthrough branding : (Record no. 6072)

000 -LEADER
fixed length control field 01379cam a2200277 a 4500
001 - CONTROL NUMBER
control field 2011044338
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142839.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111028s2012 mau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011044338
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781857885811 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1857885813 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BDX
-- YNK
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number K37 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kaputa, Catherine,
Dates associated with a name 1948-
Authority record control number (local)30949
245 10 - TITLE STATEMENT
Title Breakthrough branding :
Remainder of title how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
Statement of responsibility, etc Catherine Kaputa.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Nicholas Brealey Pub.,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 272 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
Authority record control number (local)27757
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Current Location Lost status Permanent Location Price effective from Date acquired Koha item type Barcode Source of acquisition Full call number Date last seen Source of classification or shelving scheme Damaged status Shelving location Not for loan
Lee Yan Fong Library Lee Yan Fong Library2013-04-172013-03-11Book00005796YBP Library ServicesHF5415.1255 K37 20122013-04-17  Library Collection 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG