Marketing for entrepreneurs : (Record no. 6556)

000 -LEADER
fixed length control field 01548cam a2200289 i 4500
001 - CONTROL NUMBER
control field 2012031489
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170217151449.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120817t20132013caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012031489
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452230047 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452230048 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number C676 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Crane, Frederick G.
Authority record control number (local)32006
245 10 - TITLE STATEMENT
Title Marketing for entrepreneurs :
Remainder of title concepts and applications for new ventures /
Statement of responsibility, etc Frederick G. Crane, Northeastern University.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, California :
Name of publisher, distributor, etc SAGE Publications, Inc.,
Date of publication, distribution, etc [2013]
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 245 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan -- Index -- About the author.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business marketing.
Authority record control number (local)30274
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Current Location Source of classification or shelving scheme Date last seen Not for loan Barcode Koha item type Damaged status Lost status Price effective from Shelving location Full call number Source of acquisition Permanent Location Date acquired
Lee Yan Fong Library 2013-04-26 00008659Book  2013-04-26Library CollectionHF5415.13 C676 2013YBP Library ServicesLee Yan Fong Library2013-04-15
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG