The edge : (Record no. 6598)

000 -LEADER
fixed length control field 01312cam a2200277 a 4500
001 - CONTROL NUMBER
control field 2012037532
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170103185538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120921s2013 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037532
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230342248 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0230342248 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency OCLCO
-- YDXCP
-- BTCTA
-- BKL
-- MOF
-- BWX
-- CDX
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number A33 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Adamson, Allen P.
Authority record control number (local)32095
245 14 - TITLE STATEMENT
Title The edge :
Remainder of title 50 tips from brands that lead /
Statement of responsibility, etc Allen P. Adamson ; foreword by Steve Forbes.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 269 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
Authority record control number (local)30302
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Barcode Source of classification or shelving scheme Shelving location Koha item type Current Location Not for loan Date acquired Date last seen Full call number Permanent Location Source of acquisition Lost status Price effective from Damaged status
00008685 Library CollectionBookLee Yan Fong Library 2013-04-082013-04-29HF5415.15 A33 2013Lee Yan Fong LibraryYBP Library Services 2013-04-29 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG