Integrated advertising, promotion and marketing communications / (Record no. 6715)

000 -LEADER
fixed length control field 00766nam a2200241z 4500
001 - CONTROL NUMBER
control field yb5910746
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130417s2014 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273786986 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273786989 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number C58 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
Authority record control number (local)32363
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion and marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 6th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, Essex :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent 480 p. ;
Dimensions 28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Authority record control number (local)30828
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
Authority record control number (local)32364
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Total Checkouts Date acquired Source of acquisition Full call number Current Location Shelving location Koha item type Date last seen Permanent Location Lost status Not for loan Barcode Date checked out Price effective from Source of classification or shelving scheme Damaged status
12013-04-22YBP Library ServicesHF5415.123 C58 2014Lee Yan Fong LibraryLibrary CollectionBook2013-09-25Lee Yan Fong Library  000071802013-08-192013-05-02  

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG