Consumer-brand relationships : (Record no. 6811)

000 -LEADER
fixed length control field 02387cam a2200361 a 4500
001 - CONTROL NUMBER
control field 2011033264
003 - CONTROL NUMBER IDENTIFIER
control field NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170109142146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110822s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011033264
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415783033 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415783038 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415783132 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415783135 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203128794 (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203128796 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- UKMGB
-- CDX
-- YDXCP
-- BWX
-- NGU
-- UAB
-- NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number C662 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/343
Edition number 23
245 00 - TITLE STATEMENT
Title Consumer-brand relationships :
Remainder of title theory and practice /
Statement of responsibility, etc edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 424 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
520 ## - SUMMARY, ETC.
Summary, etc "The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
Authority record control number (local)30005
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing
General subdivision Research.
Authority record control number (local)32620
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fournier, Susan.
Authority record control number (local)32621
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Breazeale, Michael,
Dates associated with a name 1964-
Authority record control number (local)32622
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fetscherin, Marc.
Authority record control number (local)32623
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Source of classification or shelving scheme Date acquired Price effective from Permanent Location Full call number Damaged status Current Location Koha item type Not for loan Source of acquisition Lost status Date last seen Barcode
Library Collection 2013-04-292013-05-09Lee Yan Fong LibraryHF5415.5 C662 2012 Lee Yan Fong LibraryBook YBP Library Services 2013-05-0900008826
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG