Advertising management. (Record no. 7280)

000 -LEADER
fixed length control field	00653nam a2200217z 4500
001 - CONTROL NUMBER
control field	co5662267
003 - CONTROL NUMBER IDENTIFIER
control field	local
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140721142908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120220s2012 ii eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780198074120 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0198074123 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	NhCcYBP
Transcribing agency	NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	J48 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Jethwaney, Jaishri N.
Authority record control number	(local)33711
245 00 - TITLE STATEMENT
Title	Advertising management.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Oxford University Press,
Date of publication, distribution, etc	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 651 p., [4] p. of col. plates ;
Dimensions	25 cm. +
Accompanying material	1 CD-ROM (4 3/4 in.)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Management.
Authority record control number	(local)33712
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Permanent Location	Not for loan	Shelving location	Barcode	Date acquired	Lost status	Current Location	Price effective from	Damaged status	Full call number	Source of classification or shelving scheme	Source of acquisition	Koha item type	Date last seen
Lee Yan Fong Library		Library Collection	00007712	2013-05-20		Lee Yan Fong Library	2013-06-14		HF5823 J48 2012		YBP Library Services	Book	2013-06-14
Lee Yan Fong Library		Library Collection	00007713	2013-05-20		Lee Yan Fong Library	2013-06-14		HF5823 J48 2012 CD-R		YBP Library Services	CD-ROM (Software)	2013-06-14

Lee Yan Fong Library