Retail marketing and branding : (Record no. 7339)

000 -LEADER
fixed length control field	00646nam a2200217z 4500
001 - CONTROL NUMBER
control field	co5583003
003 - CONTROL NUMBER IDENTIFIER
control field	NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170109150126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120803s2013 enk eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781118489529 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1118489527 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	NhCcYBP
Transcribing agency	NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1255
Item number	P47 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Perrey, Jesko.
Authority record control number	(local)33842
245 00 - TITLE STATEMENT
Title	Retail marketing and branding :
Remainder of title	a definitive guide to maximizing ROI.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Chichester, West Sussex :
Name of publisher, distributor, etc	Wiley,
Date of publication, distribution, etc	2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 374 p. ;
Dimensions	24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding (Marketing)
Authority record control number	(local)30301
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Price effective from	Not for loan	Date acquired	Source of classification or shelving scheme	Damaged status	Date last seen	Current Location	Full call number	Permanent Location	Barcode	Lost status	Shelving location	Source of acquisition	Koha item type
2013-06-24		2013-04-01			2013-06-24	Lee Yan Fong Library	HF5415.1255 P47 2013	Lee Yan Fong Library	00006254		Library Collection	YBP Library Services	Book

Lee Yan Fong Library