Marketing strategy : (Record no. 8031)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00892nam a2200277z 4500 |
| 001 - CONTROL NUMBER | |
| control field | yb6326272 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | local |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170123151258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130416s2014 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259010902 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259010903 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NhCcYBP |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | NhCcYBP |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | W250 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C.,. |
| Authority record control number | (local)35455 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a decision-focused approach / |
| Statement of responsibility, etc | Orville C. Walker Jr., John W. Mullins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition, International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 368 pages ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Authority record control number | (local)27836 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W., |
| Authority record control number | (local)35456 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Full call number | Date acquired | Shelving location | Source of classification or shelving scheme | Not for loan | Barcode | Koha item type | Lost status | Damaged status | Current Location | Date last seen | Price effective from | Permanent Location | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.13 W250 2014 | 2013-07-22 | Library Collection | 00011612 | Book | Lee Yan Fong Library | 2013-08-07 | 2013-08-07 | Lee Yan Fong Library | YBP Library Services |
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG