Managing brand equity : capitalizing on the value of a brand name /
by Aaker, David A.
Material type:
BookPublisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Description: xiii, 299 p. : ill. ; 24 cm.ISBN: 0029001013; 9780029001011.Subject(s): Brand name products -- Valuation -- United States -- Management | Intangible property -- Valuation -- United States -- Management | Bedrijfsbeleid | Merknamen | Marktwaarde | Produits de marque -- États-Unis -- Gestion | Biens incorporels -- États-Unis -- Gestion | Marques de commerce -- États-Unis -- Gestion | Logotypes -- Gestion | Positionnement (Publicité)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 A22 1991 (Browse shelf) | Available | 00016352 |
Total holds: 0
Includes bibliographical references (p. 277-287) and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG