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The power of visual storytelling : how to use visuals, videos, and social media to market your brand /

by Walter, Ekaterina [author.]; Gioglio, Jessica [author.].
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Education, [2014]Description: x, 221 pages ; 23 cm.ISBN: 9780071823937 (pbk.); 007182393X (pbk.).Subject(s): Viral marketing | Internet marketing
Contents:
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world -- Conclusion.
Summary: Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1265 W365 2014 (Browse shelf) Available 00011784
Total holds: 0
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HF5415.1265 T52 2011 The McGraw-Hill 36-hour course : HF5415.1265 V65 2013 The viral video manifesto : HF5415.1265 W36 2012 The rebel's guide to email marketing : HF5415.1265 W365 2014 The power of visual storytelling : HF5415.1265 W425 2012 Web marketing all-in-one for dummies / HF5415.1265 W43 2013 Manager's guide to online marketing. HF5415.1265 W84 2012 Content is currency :

Includes bibliographical references and index.

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world -- Conclusion.

Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]

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