Social marketing : from tunes to symphonies /
by Hastings, Gerard (Professor); Domegan, Christine.
Material type:
BookPublisher: Abingdon, Oxon : Routledge, 2014Edition: Second edition.Description: xxiv, 526 pages : illustrations some color ; 26 cm.ISBN: 9780415683722 (hardback); 0415683726 (hardback); 9780415683739 (pbk.); 0415683734 (pbk.); .Subject(s): Social marketing -- Handbooks, manuals, etc | Behavior modification
Contents:
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
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Includes bibliographical references and index.
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG