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The big book of marketing : lessons and best practices from the world's greatest companies /

by Bennett, Anthony G.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c2010Description: xv, 464 p. : ill. ; 24 cm.ISBN: 9780071621250 (alk. paper); 0071621253 (alk. paper).Subject(s): Marketing -- Case studies
Contents:
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415 B54 2010 (Browse shelf) Available 00000327
Total holds: 0

Includes bibliographical references and index.

Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG